Houdini are pushing the boundaries of how outdoor clothing is made. 100% of the fabrics used are recycled, recyclable, renewable, biodegradable or Bluesign® certified. 63% of the product is from a circular lifecycle (aiming for 100% within 4 years).

They are recycling, renting, repairing and reusing their way to a new, sustainable outdoor industry.

Just as importantly Houdini believe that the best clothes are the ones that let you bike to work, fix a flat tire, attend a business meeting, go climbing in the evening and still look sharp all the way.

Product that makes you look as good on the outside as you feel on the inside.