In 2006, YETI Coolers was founded with a simple mission: build the cooler you’d use every day if it existed. One that simply wouldn’t break.
They have taken that idea and surpassed it, creating a whole new product category and one of the most iconic outdoor brands in the world.
YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends down by the Isar.
This is seriously over-built American gear. It’s the kind of stuff that will last you a lifetime of use, and then be handed down to your kids.